Analysing the Effect of a Cost-Structure Change on the Break-Even Point
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Skill: Analyse
Stimulus
| Item | Current | Proposal A | Proposal B |
|---|---|---|---|
| Selling price per unit (RM) | 20 | 18 | 20 |
| Variable cost per unit (RM) | 12 | 12 | 10 |
| Total fixed cost per year (RM) | 48,000 | 48,000 | 55,000 |
Only some figures change under each proposal; use them to recompute the contribution margin per unit.
Question
(a) Calculate the Break-Even Point (in units) for the Current position.
(b) Analyse the effect of Proposal A and Proposal B on the Break-Even Point, and for each proposal explain the CAUSE of the change.
(c) Proposal B raises fixed cost but lowers variable cost. Explain why its net effect still improves the break-even position.
(d) If sales are expected to be 9,000 units, recommend the best proposal and justify your choice with calculated evidence.
Thinking steps
- Recall the base formulas: Contribution Margin per unit = Selling Price − Variable Cost, and Break-Even Point (units) = Fixed Cost ÷ Contribution Margin per unit.
- Compute the current BEP as a benchmark against which to compare both proposals.
- For each proposal, identify WHICH figure changes (price, variable cost or fixed cost) and recompute the new contribution margin and BEP.
- Link cause to effect: explain WHY the BEP rises or falls by connecting the change in contribution margin per unit to the number of units needed to cover fixed cost.
- Compare the net effect: in Proposal B the gain in contribution must be weighed against the rise in fixed cost to see which dominates.
- Support the decision with quantitative evidence: compute profit and margin of safety at the given sales level to confirm which proposal is best.
Model answer
Formula: Break-Even Point (units) = Fixed Cost ÷ Contribution Margin per unit, where Contribution Margin = Selling Price − Variable Cost.
CURRENT: Contribution margin = RM20 − RM12 = RM8. BEP = RM48,000 ÷ RM8 = 6,000 units.
PROPOSAL A (cut price to RM18): Contribution margin = RM18 − RM12 = RM6. BEP = RM48,000 ÷ RM6 = 8,000 units. EFFECT: BEP RISES by 2,000 units (from 6,000 to 8,000). CAUSE: lowering the selling price shrinks the contribution margin per unit (RM8 → RM6), so each unit covers less of the unchanged fixed cost and the business must sell MORE before breaking even. This proposal WORSENS the position.
PROPOSAL B (automation: fixed cost up to RM55,000, variable cost down to RM10): Contribution margin = RM20 − RM10 = RM10. BEP = RM55,000 ÷ RM10 = 5,500 units. EFFECT: BEP FALLS by 500 units (from 6,000 to 5,500). CAUSE: although fixed cost rises RM7,000, the lower variable cost raises the contribution margin per unit (RM8 → RM10); this rise in contribution more than offsets the higher fixed cost. This proposal IMPROVES the position.
DECISION: Proposal B is better. Supporting evidence (profit at sales of 9,000 units): Current = (9,000 × RM8) − RM48,000 = RM24,000; A = (9,000 × RM6) − RM48,000 = RM6,000; B = (9,000 × RM10) − RM55,000 = RM35,000. B gives the lowest BEP (5,500 units), the highest margin of safety (9,000 − 5,500 = 3,500 units) and the highest profit (RM35,000).
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